Express Ads is self-serve; Madverse Impact is a fully managed marketing engagement. Choosing between them depends on how hands-on you want to be and the scale of the campaign.
7.11.1 The core distinction
Express Ads is self-serve: you set up and pay for each campaign yourself (any plan, including Vibe). Subscription does not change Express Ads pricing.
Madverse Impact is a separately scoped, paid marketing engagement — not a button inside Express Ads. It is not the same product and is quoted case by case.
7.11.2 When each makes sense
Express Ads suits an artist actively testing and iterating on their own campaigns. Madverse Impact suits a release with a meaningful budget where the artist wants a coordinated, professionally run campaign rather than managing it themselves. See 12.9–12.11 for full Impact pricing and engagement details.
Source: MadDesk article 7.11 (7-11)