A first Express Ads campaign should take under 10 minutes to set up.
7.3.1 The setup flow
- Desktop: left sidebar → Express Ads → New Campaign. App: bottom Growth tab → Express Ads.
- Choose the objective, creative, targeting, dates, and budget, then pay for that campaign. Plan subscription does not change Express Ads pricing.
- After launch, campaigns typically start delivering impressions within a few hours. Open the campaign’s analytics to track results.
7.3.2 After launch
Campaigns typically begin delivering impressions within a few hours of launch. See 7.4 for how to read the resulting analytics.
Source: MadDesk article 7.3 (7-3)