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11.9 - Cover Art With Brands, Logos & Celebrity Images

Using recognizable brands, logos, or images of real people in cover art raises trademark and right-of-publicity issues distinct from standard artwork quality rejections.

11.9.1 The underlying legal issue

Using a third party's trademarked logo, or a real, identifiable person's image, in commercial cover art without authorization can constitute trademark infringement or a right-of-publicity violation — separate from copyright, and separate from the technical artwork standards in 2.2.

11.9.2 Common rejection scenarios

  • Streaming service logos or wordmarks (already separately prohibited under 2.2.3 for a different reason — misleading platform affiliation)
  • Other brand logos (apparel, consumer products) used decoratively without licensing
  • A celebrity or public figure's photo used to imply an endorsement or collaboration that doesn't exist

11.9.3 When a person's image is acceptable

Using your own likeness, or the likeness of someone who has provided documented consent (a featured artist, a collaborator who agreed to appear on the artwork), is not a violation — the issue is specifically the unauthorized commercial use of someone else's identity or trademark.


Source: MadDesk article 11.9 (11-9)

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