Spotify for Artists allows pitching an upcoming release to Spotify's own playlist editors, with specific eligibility rules and timing requirements.
4.4.1 The 7-day rule
Per Spotify's own documentation: deliver your music at least 7 days before its release date so editors have time to listen. Pitching at least 7 days ahead also adds the song to your followers' Release Radar playlists on release day.
4.4.2 Eligibility restrictions
- Compilations cannot be pitched
- Songs where you're only a featured artist cannot be pitched
- Only one song can be pitched at a time — once that pitched song goes live, the next can be pitched
4.4.3 How pitches are submitted and edited
Via Spotify for Artists, Music tab → Upcoming. Anyone with Admin or Editor access on the profile can see and edit the pitch. Edits are possible up to release day, but Spotify does not guarantee editors will see late changes. Once a song is live, it becomes permanently ineligible for pitching — there is no retroactive pitching window.
4.4.4 Pitching doesn't guarantee placement
Spotify's own guidance is direct about this: editors may choose a different song from your pitch for their playlists, and a song not selected can still be discovered later through other means. Spotify explicitly frames pitching as one input among many, not a guarantee.
4.4.5 This Is playlist pinning
If eligible for a This Is playlist, the pitched song can also be pinned there. Pinning takes about 3 days to take effect once the release is live, stays pinned for up to 28 days post-release, and only one pin request can be active at a time.
4.4.6 Label-only pitches
Licensors and labels can mark a pitch label-only — artists and managers can see the song and who pitched it, but cannot edit or view certain pitch details like genre, mood, and culture tags.
Source: MadDesk article 4.4 (4-4)